PROBLEM:
Strong product, limited distribution. Growth ran on small influencer activations and founder-led efforts — sporadic visibility with no repeatable system. The mandate: turn that into repeatable demand, drive high-intent sign-ups from builders and founders, and scale without leaning on paid acquisition.
Vyral Labs built a 10-creator pool on short-form content, then used what was working to pivot to 5 creators posting talking-head videos — the format that generated the most conversions, talking directly about the product and showing the demo.
RESULTS:
10M+ organic views across 2 months with just 5 creators, including multiple 500K+ view videos.
1.7M views
67.4k likes
486 comments
170.4k views
4.3k likes
77 comments
297.1k views
3.4k likes
221 comments
