
CPI from €5–10 to €0.39
PROBLEM:
An existing in-house UGC program that wasn't moving views or installs.
Vyral Labs began by hiring 10 creators posting short, engaging piano-learning videos. The new format worked immediately — ~4M organic views in the first month. We ran biweekly check-ins covering every KPI, win, and loss, then scaled to more creators across Europe, North America, and South America, reaching over 30 creators each posting twice a day on multiple platforms.
RESULTS:
Around 20K monthly installs and 10M+ monthly views, compounding to 50M total views at a €0.45 CPI.
1.7M views
67.4k likes
486 comments
170.4k views
4.3k likes
77 comments
297.1k views
3.4k likes
221 comments
