43M organic views across five markets
European Search Engine
Videos
PROBLEM:
Europe's biggest search engine, with millions of active users across dozens of acquisition channels - attributing growth to one organic UGC campaign was next to impossible.
We came up with a plan to prove it: start in two smaller markets - Italy and the Netherlands - where clean baselines made attribution possible. 7 native-speaking creators per market, every video fully localized. The pilot delivered 13.8M views in two months, and spikes of virality lined up directly with user growth in those markets.
RESULTS:
With full confidence UGC was moving the needle, Ecosia doubled down into their bigger markets - Spain, France and Sweden. 30 active creators across five markets, and in a single month: +30.4M views, 8.2M likes and a 23.4% engagement rate.
3.7M views
1.3M likes
63.5K comments
1.3M views
226.6K likes
2.7K comments
1.6M views
416.2K likes
7.8K comments
