Ecosia Case Study

Ecosia Case Study

CPI from €5–10 to €0.39

Piano-Learning App

Piano-Learning App

50M

50M

50M

Views.

Views.

Views.

20k

20k

20k

Monthly avg Installs.

Monthly avg Installs.

30

30

30

Creators

Creators

Creators

€0.45

€0.45

€0.45

CPI

CPI

CPI

PROBLEM:

An existing in-house UGC program that wasn't moving views or installs.

Vyral Labs began by hiring 10 creators posting short, engaging piano-learning videos. The new format worked immediately — ~4M organic views in the first month. We ran biweekly check-ins covering every KPI, win, and loss, then scaled to more creators across Europe, North America, and South America, reaching over 30 creators each posting twice a day on multiple platforms.

RESULTS:

Around 20K monthly installs and 10M+ monthly views, compounding to 50M total views at a €0.45 CPI.

1.7M views

67.4k likes

486 comments

170.4k views

4.3k likes

77 comments

297.1k views

3.4k likes

221 comments