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THE PROBLEM:
OCSN had strong product-market fit but no scalable distribution
Growth was driven by paid acquisition and word-of-mouth, resulting in high CAC with no repeatable organic channel. Install volume was dependent on ad spend, and although retention metrics were strong, the app had no system to drive discovery at scale. Paid channels were hitting diminishing returns with no clear path to efficient growth.
The Challenge
Turn paid-dependent growth into a self-sustaining organic acquisition engine, drive high-volume installs from social without increasing spend, and build a repeatable content system that compounds over time.
Viral UGC engine that turned content into installs
20M+ monthly views generated organically across TikTok and Instagram. 100K average monthly installs sustained over a 5-month campaign at a $0.32 CPI. 24 creators posting daily produced the volume needed to find winning formats and scale them
What This Proved
Viral format replication at scale delivers install volume that paid channels struggle to match on efficiency. A $0.32 CPI through pure organic UGC outperforms most paid benchmarks in the social app category, and creator-led content converts at rates that brand-produced ads cannot replicate.
Some Videos:
221K views
2.9M views
1.4M views
